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Music China - International Trade Fair For Musical Instruments And Services


Music China, Asia Pacific's largest and most important musical instrument show will take place 13 - 16 October 2009 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China. It brings together hundreds of music product suppliers with a broad mix of products including musical instruments, sheet music and accessories from around the world.

According to Mr Evan Sha, Deputy General Manager, Messe Frankfurt Shanghai Co Ltd., over 90% of last year's Music China exhibitors have reconfirmed space for the 2009 event. "We are very happy with the results to date which show we already have 700 exhibitors, past and new, from 19 countries and regions."Strong support for international pavilions International pavilions continue to show strong support for Music China. Already signed are nine countries and regions - Czech Republic, Finland, France, Germany, Italy, Spain, Taiwan, The Netherlands and the UK.

The Italian pavilion, supported by the Italian Trade Commission - ICE and Association of Italian Producers of Acoustic Musical Instruments - ACISA, is increasing its space by 50%. The German pavilion has seen additional piano exhibitors wanting to explore the potential of the China market and have increased their space by 25%. In the sheet music publishing sector, the UK pavilion is expanding their zone by almost 60%, while Scandinavian sheet music publishers will be represented first time by the Finnish Music Info Centre (FIMIC).

Ms Heli Lampi, FIMIC's Promotion Manager said: "We see China as a growing and very interesting music market and look forward to learning more about it and to establishing solid relationships with Chinese music professionals. By participating in Music China we hope to highlight the diversity and richness of Nordic music and start good co-operation with Chinese partners. We believe that creative industries are a growing field in the global economy as there is always need for music." Overseas companies are upbeat about market potential

Mr Nicolas Jouvenceau, General Manager of Warwick Shanghai, which has been exhibiting at Music China since 2002, is optimistic about the music business despite the current financial crisis. "It has flourishing days ahead," he explains, "a lot of cultural expansion is on-going and more and more consumers and young people are interested in music and making music. Although it is still a music industry newcomer, China represents the biggest future potential. Music China is one of the best windows to consumers and Music China has been a reliable partner to help us reach to Chinese musicians."

Ms Zuzana Ceralova-Petrofova, President of PETROF said that Music China is an important marketing tool for her piano company. "China is one of our most important international partners and its role will grow steeply," she said. "China will not only be the strongest exporter but also soon the strongest import partner for EU countries." To celebrate their 145th anniversary, PETROF will present a series of short recitals at Music China with audio-legend and jazz musician Mark Levinson playing a new PETROF Grand Piano.

Music China 2009 is organised jointly by the China Music Instrument Association (CMIA), INTEX Shanghai and Messe Frankfurt, runs concurrently with Prolight and Sound Shanghai, an International Exhibition for the Event and Communication Technology, AV-Production and Entertainment industries....

by http://www.musikmesse.com
Source >> (http://www.mi2n.com/press.php3?press_nb=120726)

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